Welcome to my ART DIRECTION.

YASIN STUDIOS,  2025 -

Creating a logo, icon, website and visual assets for the first launch of the independent designer brand YASIN STUDIOS, founded by Bahar Yasin. Since each piece is very unique and hand crafted in last detail, I wanted each look to still feel cohesive with the rest of the collection, so I focused on showcasing the collection through a "character-like" poster. The logo comes through Bahars style in creating with different materials och developing them into structures, I wanted the logo to feel that texture and to feel vibrant. Take a look at the full lookbook and assets on YS website: https://www.yasinstudios.com/

CHANGERS SPORTS, 2024 -

This project was very special to me and the team. We did 4 short documentaries with different athletes all originating from Botkyrka. My work involved full creative direction from the style of the films, the stills and graphic design that involved official poster and individual posters. Watch the full films and more material on: https://www.kaitstudios.com/changers-sports


YIGZAW "Vybez" + "Active", 2025 -

In summer of 2024 I started working on Swedish artist YiGZAW's branding and ideas for his upcoming singles.  We then did a version of a COLORS SHOW for visual assets and press photography in the same crisp but grainy feel.

LET'S UPTECH, 2025 -

The educational initiative Let's Uptech wanted to create an updated inspirational campaign film about them and what they do. I took inspiration from Nike and the match cuts in on of their films for women doing sports among a lot of other things. Making that jump from having an idea or a dream, to actually living it and making it possible. With "Var med och bygg bron mellan idé och verklighet. / Be apart of building the bridge between idea and reality." as the key message the film captured the warmth and true bridging Elvira and her team as created with Let's Uptech. Watch the film on their website: https://letsuptech.se/

ZOE LOBOS "Diabla EP", 2024 - 

For her new EP, I used Swedish artist Zoe Lobos's comeback momentum and the new vulnerable lyrics to create a touching story about the bridge between reuniting with your long lost strength. In the visuals for the EP we got together with dancer Amaya to symbolise that core soul that finally Zoe got back to.

RÖHNISCH x ANIMA IF,   2022 - 

In collaboration with sports wear brand Röhnisch I wanted to showcase the true community based foundation that JiuJitsu sports association Anima has created. The power in women who train together.